PPC Ad Editor (PCADE) is the platform helping digital marketing agencies and solo ppc managers communicate with their clients.
Usually, before launching any ppc campaign, client approves it. The most common practice is to use excel spreadsheets to represent draft campaigns. So ppc manager sends those spreadsheets to the client, the client makes changes and sends files back. The process can be repeated several times until everything gets fixed and approved. And this process is very hard to manage because emails may not be delivered, there is no version history for the changes, and so on.
That's why our client decided to make a tool helping to ease this approval process.
Create an easy to use and convenient user interface.
Allow ppc managers to create, store, and search through internal objects representing Google Ad Words objects.
Maintain full sync between PCADE and Google Ad Words in both directions.
Provide features for previewing and discussing ppc campaigns and all their objects.
We provided all the services of the full application lifecycle to the client. Our team launched the iterative UX design process to make the user interface great, and it was worth it.
The full hierarchical internal objects model was developed to reflect all significant Google Ad Words objects. We built a full set of visual managing services to represent this model and used Google API to bind these internal objects to Google Ad Words objects. It allowed establishing the full two-way sync process.
We introduced a review project as the key point of all multi-stage approval process and created a set of visual features to maintain this process.